- Client
- Centro Cultural Gabriela Mistral
- Sector
- Culture
- Scope
- Strategy, design, development, redesigns, maintenance
- Period
- 2013 – now
- Site
- gam.cl ↗
We created a first version of GAM's website in 2013 and have maintained it ever since, through changes of management and of the center's focus.
The Centro Cultural Gabriela Mistral GAM is one of Chile's main cultural centers: it hosts theater, dance, music, visual arts, exhibitions, and talks in the landmark building on the Alameda, built in 1972 for UNCTAD III.
The challenge was, and remains, how to convey the richness of the center's activities and its relevance beyond its events listing alone. For this we developed strategic design techniques that let us understand the different needs of its various audiences and turn them into a web interface.
From that understanding we built a robust site that is easy to manage, that more than meets all accessibility standards, and where GAM's team can create microsites and landing pages on their own, without development support. This is of first importance given the dynamism and diversity of the center's program.
We have worked very closely with GAM's teams, with periodic renewals that let the site adjust to the needs of the client, its audiences, and the country it serves.
