The Teatro a Mil International Foundation is the creator and manager of the Teatro a Mil Festival (previously known as Santiago a Mil), the main theater festival in Latin America. It also produces and manages a large number of other festivals, cycles, and plays throughout the year throughout the country.
The challenge was to create an easy, friendly, and deep platform that could meet the annual needs of the massive and popular Teatro a Mil Festival, serving the hundreds of thousands of people who are its audience, with a great diversity of location and access, in a way fluid, simple and complete. Additionally, all the activities carried out by the Foundation during the rest of the year needed to be displayed and promoted.
A strategic design process was carried out, which ordered and clarified the excess of platforms that the Foundation had. A consensus formulation was reached with the different levels of the foundation and representatives of its users.
An easy-to-understand, use and manage, yet flexible and robust system was built that has evolved year after year together with the Foundation and the Festival, in a long-term relationship full of trust and expansion.